Sales Transformation Leader

Alexandre Alami

20 years at Bell Canada driving national sales performance, operational transformation, and large-scale strategic initiatives. Designing enterprise sales frameworks, deploying Salesforce at national scale, and building high-performing teams.

20+
Years at Bell
6yr
Top Performer
$1B+
Project Forecasting
4×
President's Club
What I Do

Core Competencies

⚡Enterprise Sales Transformation
🔧Salesforce CRM Deployment & Optimization
📊Sales Performance Analytics
🤖AI-Enabled Decision Support
🤝Dealer & Partner Channel Operations
🌐Cross-Functional Executive Leadership
🔄Change Management & Adoption
📋Process Standardization & Automation
💬Corporate Strategic Planning
👥Team Development & Mentoring
Career Journey

20 Years at Bell

September 2018 — Present
Senior Manager, Sales Enablement
Bell Business Markets — Radio & Instant Communications
6× Top Performer $273M Portfolio $1B+ Program Governance
  • Designed and established a Sales Project Management Office that fundamentally restructured national radio sales execution — separating selling from project governance and materially improving forecast integrity
  • Led enterprise-wide deployment of contract governance platform (Monday.com) to manage 3,000+ LMRN deliverables with automated billing and acceptance workflows — driving organic adoption across 200+ stakeholders
  • Own strategic oversight of the $1B+ LMRN program — Bell's largest radio project — including internal governance, revenue forecasting, contract management, and escalation resolution
  • Lead key account strategy for the Government of Ontario (Bell's largest radio customer), driving revenue growth through strategic negotiation and executive engagement
  • Introduced AI-enabled executive reporting workflows improving speed and accuracy of strategic decision support — transforming 20+ page weekly network updates into concise executive briefings with full change tracking
  • Led Salesforce transformation for the unified national radio sales organization, including custom configuration, analytics dashboards, and enterprise forecast workflow design
  • Resolved $23M revenue risk through cross-functional escalation management, securing agreement within one week
  • Chair national CP3 radio governance call, facilitating gate 1 & 2 approvals and executive vetting
December 2014 — September 2018
National Sales Manager, Push-to-talk
Bell Mobility
President's Club 2015 President's Club 2016
  • Led national field sales team driving Push-to-talk growth
  • Built enterprise sales analytics capability in Salesforce Analytics — designing interactive dashboards integrating multiple data sources to track activations, churn, and usage across region, segment, and owner
  • Designed and deployed custom Salesforce configuration for the national PTT specialist team, including custom products, opportunity fields, and funnel health dashboards that became the team's weekly operating rhythm
  • Major wins: City of Calgary, Rio Tinto, BC Sheriffs, City of Vancouver, Marriott
  • Served as key resource to dealer partners nationally — presenting at dealer conferences, co-leading critical opportunities, and covering Ontario dealer relationships during vacancies
August 2012 — November 2014
Team Lead, Western PTT Sales Specialists
Bell Mobility
  • Managed specialist team covering BC, Alberta, and Saskatchewan
  • Onboarded and developed two new PTT specialists
  • Drove cross-regional collaboration with multiple Western Canada sales teams on opportunity development, account mapping, and customer events
May 2007 — August 2012
Enterprise Business Development Representative
Bell Mobility
President's Club 2007 139% Data Results
  • Data results: 120% (2007), 139% (2008)
  • Co-sold with dealer partners into enterprise accounts, building strong channel relationships
January 2006 — May 2007
Sales Associate, Medium Business
Bell Mobility
President's Club 2006 130% Avg Target
  • Pioneered Salesforce adoption at Bell — among the first users, implementing it for the Westbiz dealer lead program
  • Averaged 130% of sales target
2003 — 2005
Prior Experience
Cartel Communications · Telus Retail
  • Inside Sales Representative — Cartel Communications. Increased division sales by 200%
  • Assistant Store Manager — Telus retail location
Built with AI

This website was created using artificial intelligence.

As part of my application for the Director of Sales, Partner Transformation role, I wanted to demonstrate — not just describe — my ability to leverage AI tools to produce professional, polished outputs. This entire site was generated through a collaborative session with Claude (Anthropic), from content strategy through to production code. The same approach I apply professionally: introducing AI-enabled executive reporting workflows, deploying enterprise automation platforms, and driving efficiency at scale across cross-functional teams.

Credentials

Education & Certifications

Bachelor of Business Administration

British Columbia Institute of Technology

PCEP — Python Programmer

Certified Entry-Level [PCEP-30-02]

Let's connect.

Open to opportunities in Toronto or Montreal.

alex.alami@bell.ca LinkedIn Download Resume